Paid Media Strategy Case Studies
Resolving tracking & lead quality visibility issues gave us data & insights to know what worked & what didn't for this B2B SaaS provider.
PPC: Increased Leads by 11800% at a 97% Lower CPL
Restructuring this paid media account to expand into a full-funnel approach and conducting continuous data-driven optimizations led to a dramatic 11800% (not a typo) increase in leads alongside an 97% decrease in cost-per-lead for this B2B manufacturer in the energy industry.
PPC: Increased Conversion Volume 320% While Improving CPL
Restructuring this account, conducting continuous data-driven optimizations, and testing automated bidding led to a 320% increase in conversion volume alongside an 81% decrease in cost-per-lead for this nonprofit.
PPC: Increased Leads More Than 2X at a Lower Cost/Lead for Online University
Restructuring this account to focus on data, tracking, goals, efficiencies, and full-funnel marketing led to dramatic results, with more than 2X requests for information (RFIs) coming in at a lower cost/lead than the previous year.
PPC: Increased Revenue 84% YoY While Maintaining Positive Return
We optimized this niche online retailer's campaigns toward top-returning areas and new customers, increasing YoY revenue, orders, and AOV.
PPC & SEO: Increased Revenue 78% Through Ongoing High Funnel Testing & Account Optimizations
Strategic testing of new channels and investments in content led to order and revenue increases year-over-year for this B2C client.
Tags: Organic Search Strategy Case Studies Paid Media Strategy Case Studies
PPC: Increased Monthly Downloads 272% for Startup
We used a cross-channel strategy and targeted audiences and keywords to help this startup with a limited budget to increase brand awareness and their app downloads.
PPC: Doubled Revenue & Tripled Conversions While Reducing CPA
Increasing competition from Amazon made meeting revenue projections difficult for this company providing cost estimates to the construction industry - could we help close the gap?
PPC: Drove Higher Revenue & ROAS Despite Lower Demand During COVID-19
Our data-driven focus on results helped turn around falling revenue and ROAS during COVID-19 for this luxury specialty provider.