Such a huge audience requires extra-diligent campaign management to keep waste in check.
Display advertising has a lot of potential for high volume, high reach… and high ad fatigue, especially if your campaigns aren’t managed comprehensively. (un)Common display advertising strategies include our experts keeping an eye on your overall display portfolio for optimal ad placement and frequency.
Because we keep your strategy top of mind, we aren’t swayed by fads. We don’t rush to embrace the latest channel, tool, or platform until we’ve ascertained that it’s a good fit for your company goals and our own high standards for performance and return.
Our display advertising management ensures that:
- Ad placements are high-quality and not damaging to your brand
- The responsive display ad format is leveraged to maximize targeted impressions
- Display ads render properly in their placements to avoid brand damage
- Display ad performance is clear and accurate, since we manage it separately from other paid media
“One of the things I love most about (un)Common Logic is our approach to display advertising. As the industry continues to evolve, with more competition and technological advancements, our philosophy towards display has held fast: that channels and tactics change, but client goals and overarching strategies typically remain the same.”
Richard Clark, Senior Technical Manager