PPC: Increased Leads More Than 2X at a Lower Cost/Lead for Online University
Restructuring this account to focus on data, tracking, goals, efficiencies, and full-funnel marketing led to dramatic results, with more than 2X requests for information (RFIs) coming in at a lower cost/lead than the previous year.
This online higher education provider wasn’t meeting their monthly lead goal and the leads they were getting were low quality yet their tracking showed high conversion volume. How could we help them get the quality leads they wanted at a more efficient cost?
- Changed conversion goals to focus on quality conversions
- Segmented campaigns and ad groups to minimize internal bidding competition
- Launched display campaigns for a full-funnel marketing strategy
- Leveraged CRM for strategic insights to support client