We can set up your analytics so you get useful, actionable data in easily understandable reports.
We’re (un)Common… but so are you. Your company has specific initiatives, objectives, metrics, and KPIs you focus on to meet your business and marketing goals. Standard analytics platforms might not provide the data you need to evaluate your progress, or they might require a tedious extraction process to get data you can use.
Our custom analytics setup can deliver actionable, relevant data in formats that are easy for you to digest and communicate with other stakeholders. There’s no need to fight your analytics platforms when we can tame them for you. Besides, we love that stuff.
Of course, all our custom analytics setups include bringing your account(s) up to all best practices. Customization can provide further understanding of:
- Trends in market and customer behavior
- The impact of seasonality on your digital marketing
- How marketing activities track to business revenue
- Opportunities for greater efficiency, reach, or cost savings
“Today’s digital marketing technology provides us more concrete numbers, in higher volumes than ever. The domain of marketing changes and evolves every day, but data analyzed the right way can help reduce unnecessary spend and direct it to an area that helps a company succeed with sustainable growth. Each industry and market is unique in its own way, and it’s a challenge figuring out what, when, and where works best – but it’s a challenge I enjoy tackling every day!”
Scott Caplan, SEM Analyst