When selecting a Conversion Rate Optimization company, there are multiple factors to consider to make the right choice. See below for a list of 20 items to keep in mind:
Track Record: Look for a conversion rate optimization company with a track record of improving conversion rates for clients.
Industry Experience: Consider conversion rate optimization companies that have experience in your specific industry, whether it’s e-commerce, lead generation, B2C, or B2B.
Client References: Request references or case studies to understand the agency’s performance and client satisfaction.
Expertise: Ensure the agency has experts in conversion rate optimization, including user experience designers, data analysts, and conversion specialists.
Testing Methods: Ask questions about their A/B testing and multivariate testing strategies to optimize conversions.
Data-Driven Approach: Confirm that they rely on data and Google Analytics to make informed conversion rate optimization decisions.
Tools and Technology: Check if they use industry-leading tools to see and analyze the data from heatmaps and user user behavior analysis.
Customization: Assess their ability to tailor conversion rate optimization strategies to your specific goals and target audience.
Clear Process: Seek agencies that have a well-defined conversion rate optimization process, from initial audit to ongoing conversion optimization.
Communication: Evaluate their communication style and responsiveness, as regular updates are important for short term and long term success.
Collaboration: Ensure the conversion rate optimization company can work easily with your marketing and development team.
Involvement: Determine the level of energy, effort, and time they expect from your end during the conversion rate optimization process.
Budget Alignment: Discuss conversion rate optimization pricing and make sure it aligns with your budget and expected ROI.
Timeline: Clarify the expected timeline for seeing significant conversion rate optimization improvements.
Reporting and Metrics: Ask about the key performance indicators (KPIs) they track and how they report progress.
Mobile Optimization: Ensure they prioritize mobile optimization, as mobile traffic is significant for many businesses.
User Experience (UX): Check if they emphasize enhancing the overall user experience to boost conversions.
Competitor Analysis: Inquire about their methods for analyzing and learning from competitors in your space.
Regulatory Compliance: If applicable, confirm that the conversion rate optimization company understands and complies with the regulatory environment.
Continuous Improvement: Discuss their approach to ongoing conversion rate optimization and how they adapt to changing consumer behavior and market trends.
Selecting the right conversion rate optimization agency is crucial for achieving higher conversion rates. Be thorough in your evaluation as it will help to align with your business objectives and values.