PPC: 98% Increase in Leads & 39% Decrease in Cost per Lead
(un)Common Logic's PPC team's user-focused, nimble strategy led to 98% increase in leads & 39% decrease in cost-per-lead year-over-year (YoY) for this B2B IT company.
763%
Increase in Conversion Rate
39%
Decrease in Cost-per-Lead
98%
Growth in Lead Volume
Challenge
This B2B IT company was rapidly growing and ever-changing in its objectives as they acquired new subsidiaries. How could we help grow their lead volume with a stable budget at an efficient Cost-per-Lead (CPL)?
Our Approach
- Organized high-spending LinkedIn account by vertical to reflect business structure and diversified creative/content
- Created a LinkedIn lead nurture flow to re-capture users lower in the buying funnel
- Continuously optimized for high-volume, low-cost lead generation to maximize cost effectiveness across both Google and LinkedIn
Results
Read more about our approach to PPC or contact us to talk about your company’s digital marketing needs.