PPC: 98% Increase in Leads & 39% Decrease in Cost per Lead
(un)Common Logic's PPC team's user-focused, nimble strategy led to 98% increase in leads & 39% decrease in cost-per-lead year-over-year (YoY) for this B2B IT company.
763%
Increase in Conversion Rate
39%
Decrease in Cost-per-Lead
98%
Growth in Lead Volume
Challenge
This B2B IT company was rapidly growing and ever-changing in its objectives as they acquired new subsidiaries. How could we help grow their lead volume with a stable budget at an efficient Cost-per-Lead (CPL)?
Our Approach
- Organized high-spending LinkedIn account by vertical to reflect business structure and diversified creative/content
- Created a LinkedIn lead nurture flow to re-capture users lower in the buying funnel
- Continuously optimized for high-volume, low-cost lead generation to maximize cost effectiveness across both Google and LinkedIn
Results
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