Facebook Paid Advertising Strategies for B2B & B2C

Implementing a consistent content strategy, along with technical optimizations, resulted in a 136% increase in traffic for this niche B2B company.

Restructuring this account, conducting continuous data-driven optimizations, and testing automated bidding led to a 320% increase in conversion volume alongside an 81% decrease in cost-per-lead for this nonprofit.

Analyzing user behavior across its website, conducting A/B testing, and implementing data-driven improvements increased demo form conversions by 84% in 7 months for this B2B player in the auto industry.

Restructuring this account to focus on data, tracking, goals, efficiencies, and full-funnel marketing led to dramatic results, with more than 2X requests for information (RFIs) coming in at a lower cost/lead than the previous year.