Search Engine Marketing (SEM)
“As the search engines are ever-changing and evolving, it is imperative to stay up to date with the industry and the tools available to work within it. At (un)Common Logic, we are continually going through trainings in order to stay ahead of these industry changes, learn new platforms and tools and grow our skills as leaders in this industry.”
Emily Radcliffe, SEM Account Manager
Paid Media Services
Display, remarketing, and other platform-driven advertising requires the highest possible attention to detail to manage spend and mitigate risk. Our (un)Common daily account monitoring and high-touch paid media management keep risks and spend in check while delivering the high reach this category is known for.
FACEBOOK CASE STUDY
PPC Social: Increased Facebook Revenue 3X at a Positive Return
PAY-PER-CLICK SOCIAL CASE STUDY
PPC Social: Increased Leads 29X Month over Month Through Social Lead Gen Testing
TWITTER, YOUTUBE, & LINKEDIN CASE STUDY
PPC Social: Increased Followers More Than 5X in First 6 Months
The (un)Common Paid Media Marketing Approach
Automated bidding tools and a standard best-practices-based approach can usually get some positive results from paid media campaigns. But if you’ve experienced that sort of paid media management, you’ve probably also experienced a plateau in results, as business, the target audience, and search markets change in ways a tool can’t anticipate and best practices can quickly become outdated. (un)Common paid media services involve lots of human intelligence, expertise, insight, and responsiveness to keep improving paid media performance year over year.
( paid marketing faqs )
At (un)Common Logic, we treat our clients’ paid media investment as if it’s our own money, managing it with meticulous care. We practice high-touch customer service and complete transparency and authenticity in our communications, responding quickly, directly, and honestly to client questions and concerns.
Many agencies depend on automation to help their own profitability, often to the detriment of the client’s profitability, as large amounts of spend can be wasted when the basics get overlooked. We’re not just willing but eager to do the detailed work of in-depth analysis, granular bid management, and consistent reporting. Through our dedicated ppc advertising services we’ve been able to reallocate thousands of client dollars away from useless, non-converting traffic to traffic that actually returns on their investment.
We work with technology strategically, using it to help our clients’ bottom line more than our own. We have found that pairing human expertise from our highly trained team with the right level of automation drives (un)Common performance that delights our clients.
Bid management tools can be great, when they’re used strategically. Unfortunately, through conducting hundreds of PPC audits, we’ve noticed that often, bid tools are used by default rather than carefully deployed. For example, does a small paid search account even generate enough data to “teach” a tool’s AI accurately? Or does the tool merely help the PPC management company because it allows their Google Ads and Bing Ads practitioners to take on more clients?
At (un)Common Logic, we encourage and train our paid media practitioners to be great “drivers” of automation tools. Our team members understand the technology so they know how to leverage it to drive the right performance for the client. Ideally, if done right, automation can help both the PPC agency and the client because it helps the team use their time more efficiently and effectively, so they can do more paid media strategy work for the account that generates game-changing insights.
Our paid media team frequently collaborates with the SEO team. One extremely effective strategy to double the traffic performance is to have the PPC team find keywords that convert and afterwards, the SEO team optimizes the page around that specific converting keyword. When the organic visibility begins, more conversions naturally follow. When you combine our paid media services with our SEO services, you can increase your website traffic and conversions to achieve your company goals fasters.
As a boutique agency, we have the (un)Common opportunity to build high-touch relationships with our clients. When assigning accounts, we evaluate many variables, such as account complexity and size, engagement scope, activities involved, and how well an account manager’s personality would likely fit with our client contact. This comprehensive perspective lets us ensure that our clients get all they need from their relationship with the account management team.
This method of account assignment means that account managers may have anywhere from 8 small accounts to 1 major account. We also conduct regular account reviews to ensure that as accounts get bigger, they don’t outgrow their team’s bandwidth.
Yes! While most of our clients aren’t new to paid search advertising (Google Ads for example), we’ve had the opportunity to launch new PPC strategy efforts over the years. Because paid media can be daunting to clients who are new to it, especially with a high cost per click industry, we designed a reliable method of projecting that leverages Monte Carlo simulation modeling.
This method allow us to project performance based on scenario ranges run through thousands of iterations. The resulting averages become the projections we work against as we set goals and design a launch plan. These projections have proven so effective at helping clients comfortably launch paid ads that projection modeling has become its own offering, so clients can get a clear view of what to expect.
Paid media includes search engine, social media advertising, display/banner ads, sponsored content, paid influencer partnerships (think instagram influencer), and email marketing campaigns. It requires a budget and a clear strategy to increase brand awareness, drive website traffic, and generate leads. When you leverage our paid media services, the paid media marketing strategy will focus on driving the most ROI to your business.
To increase profitability, we closely monitor and optimize to increase return on ad spend. We continuously test and adjust targeting, messaging, and ad formats to improve paid media performance.
The main difference between earned media and paid media is that earned media is publicity gained through promotional efforts, while paid media involves advertising and promotional content that a company pays to distribute. Earned media is typically more credible and trustworthy, while paid media allows for more control overt the message.
Our paid media services focus on daily account monitoring with frequent client communication allowing us to maximize ROI when the landscape changes. We make sure to target the right audience, optimize ad creative and copy, continuously test and refine paid media campaigns, while making sure that tracking is working properly.
The main difference between paid media and digital marketing is that paid media refers specifically to the advertisements that a business pays to place on various platforms, whereas digital marketing encompasses a broader range of strategies including SEO, social media, email marketing, and content creation. Our paid media services fully align with the internet marketing efforts and overall goals of our client’s business.
A paid media agency manages and executes advertising campaigns on paid media channels to maximize a business’s advertising budget by targeting the right audience and generating measurable results. They provide paid media data analysis and reporting to improve campaign performance. Our paid media services focus on delivering traffic that drive high quality leads that align with the clients business goals.
paid media marketing