PPC: Increased Monthly Downloads 272% for Startup

We used a cross-channel strategy and targeted audiences and keywords to help this startup with a limited budget to increase brand awareness and their app downloads.

272% increase in downloads
60% increase in CVR
67% decrease in CPL
Challenge

This startup had low brand awareness and limited budget – could we help define their digital strategy and drive app download volume?

Our Approach
  • Developed a cross-channel strategy to build awareness and drive conversions
  • Used strategic audience targeting in Facebook to reach relevant audiences
  • Focused on low-funnel, highly relevant keywords in Google to drive efficient conversion volume
Results

chart showing app downloads and cpl over six months

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