PPC: Increased Monthly Downloads 272% for Startup

We used a cross-channel strategy and targeted audiences and keywords to help this startup with a limited budget to increase brand awareness and their app downloads.

272% increase in downloads
60% increase in CVR
67% decrease in CPL
Challenge

This startup had low brand awareness and limited budget – could we help define their digital strategy and drive app download volume?

Our Approach
  • Developed a cross-channel strategy to build awareness and drive conversions
  • Used strategic audience targeting in Facebook to reach relevant audiences
  • Focused on low-funnel, highly relevant keywords in Google to drive efficient conversion volume
Results

chart showing app downloads and cpl over six months

Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.

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