PPC: Increased Revenue 84% YoY While Maintaining Positive Return

We optimized this niche online retailer's campaigns toward top-returning areas and new customers, increasing YoY revenue, orders, and AOV.

84% increase in revenue
51% increase in orders
22% increase in AOV
Challenge

This niche online retailer wanted to acquire new customers while maintaining a positive return and spending efficiently across multiple channels – how could our (un)Common approach accomplish these goals?

Our Approach
  • Restructured campaigns to optimize towards new vs. returning users
  • Optimized performance toward top-return driving areas
  • Channel expansion/testing to drive retention and acquisition focused goals
Results

chart showing YoY growth in 3Q revenue for online retailer

Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.

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