PPC: Increased Revenue 84% YoY While Maintaining Positive Return
We optimized this niche online retailer's campaigns toward top-returning areas and new customers, increasing YoY revenue, orders, and AOV.
84% increase in revenue
51% increase in orders
22% increase in AOV
This niche online retailer wanted to acquire new customers while maintaining a positive return and spending efficiently across multiple channels – how could our (un)Common approach accomplish these goals?
- Restructured campaigns to optimize towards new vs. returning users
- Optimized performance toward top-return driving areas
- Channel expansion/testing to drive retention and acquisition focused goals
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