PPC & SEO: Increased Revenue 78% Through Ongoing High Funnel Testing & Account Optimizations

Strategic testing of new channels and investments in content led to order and revenue increases year-over-year for this B2C client.

$6.7M increase in H1 revenue YoY
55% increase in Google search ROAS
7 new large high funnel test initiatives
Challenge

How could we help this B2C client maximize revenue at an efficient scale and make SEO efforts count?

Our Approach
  • Not settling on current baseline performance in traditional search
  • Develop strategic testing plans for new channels with specific goals
  • Invest in content creation and optimizations
Results

chart showing increases in orders & revenue year-over-year

Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.

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