PPC & SEO: Increased Revenue 78% Through Ongoing High Funnel Testing & Account Optimizations
Strategic testing of new channels and investments in content led to order and revenue increases year-over-year for this B2C client.
$6.7M increase in H1 revenue YoY
55% increase in Google search ROAS
7 new large high funnel test initiatives
How could we help this B2C client maximize revenue at an efficient scale and make SEO efforts count?
- Not settling on current baseline performance in traditional search
- Develop strategic testing plans for new channels with specific goals
- Invest in content creation and optimizations
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