Technical and architectural SEO should stand out to search engine bots, while being nearly invisible to human site visitors. After all, people only tend to notice a site’s technical functions when they’re slow, incomplete, or not working at all.
Our under-the-hood SEO experts investigate and optimize every part of your site’s code and structure that can affect user experience:
- Blocking or unblocking files
- Sitemap optimization
- Page load times
- Server codes and redirects
- Duplicate content
- Structured markup
- Malware or penalties
- Hierarchical structure and information grouping
- URL structure
- Internal linking
The result is a site that functions so quickly and smoothly, visitors aren’t even aware of it.
“If your site can’t be found, indexed, and served by search bots, it’s merely an uncharted island on the web. If it fulfills these functions in a sub-par fashion, bots will designate your site as low-authority and rank it accordingly – and so will any searchers who manage to find their way to your site.”
– Catherine Cantieri, Marketing Manager