PPC: 438% Increase in CVR & 43% Decrease in CPL

Resolving tracking & lead quality visibility issues gave us data & insights to know what worked & what didn't for this B2B SaaS provider.

438% Increase in Conversion Rate
43% Decline in Cost-Per-Lead
Sales Qualified Leads for Q2 2022 exceeded Google Ads Leads for Q2 2021

This SaaS provider for various types of medical practices wanted to increase leads and decrease cost-per-lead, yet they had tracking and other issues preventing them from collecting accurate, actionable data. Could we help?

Our Approach
  • Navigated through tracking issue barriers to deliver accurate reporting data
  • Used client’s CRM data to deliver effective & efficient optimizations that drove to higher quality leads and lower CPL
  • Eliminated wasted spend and pushed budget towards performing areas resulting in high CVR and SQL volume

chart showing 438% increase in leads with 43% decrease in cpl