PPC: 438% Increase in CVR & 43% Decrease in CPL
Resolving tracking & lead quality visibility issues gave us data & insights to know what worked & what didn't for this B2B SaaS provider.
438% Increase in Conversion Rate
43% Decline in Cost-Per-Lead
Sales Qualified Leads for Q2 2022 exceeded Google Ads Leads for Q2 2021
This SaaS provider for various types of medical practices wanted to increase leads and decrease cost-per-lead, yet they had tracking and other issues preventing them from collecting accurate, actionable data. Could we help?
- Navigated through tracking issue barriers to deliver accurate reporting data
- Used client’s CRM data to deliver effective & efficient optimizations that drove to higher quality leads and lower CPL
- Eliminated wasted spend and pushed budget towards performing areas resulting in high CVR and SQL volume