PPC: 438% Increase in CVR & 43% Decrease in CPL

Resolving tracking & lead quality visibility issues gave us data & insights to know what worked & what didn't for this B2B SaaS provider.

438% Increase in Conversion Rate
43% Decline in Cost-Per-Lead
Sales Qualified Leads for Q2 2022 exceeded Google Ads Leads for Q2 2021
Challenge

This SaaS provider for various types of medical practices wanted to increase leads and decrease cost-per-lead, yet they had tracking and other issues preventing them from collecting accurate, actionable data. Could we help?

Our Approach
  • Navigated through tracking issue barriers to deliver accurate reporting data
  • Used client’s CRM data to deliver effective & efficient optimizations that drove to higher quality leads and lower CPL
  • Eliminated wasted spend and pushed budget towards performing areas resulting in high CVR and SQL volume

chart showing 438% increase in leads with 43% decrease in cpl