As search engines keep growing and evolving, visibility research has never been more challenging. But to us, of course, that means it’s never been more interesting or rewarding.
Our approach to making your site “findable” to both bots and searchers doesn’t begin with identifying high-volume keywords. Instead, we look at your company and your site holistically, to ensure visibility for the right search terms.
We get a thorough understanding of:
- Your target customers’ wants, needs, and expectations
- Your target customers’ searcher intents and preferred search terms
- Your sales cycle
- Your marketing strategy
- Your competitive differentiators
- Your competitors’ sites and audiences – for both business competitors and search competitors
And more, so we can help the right people who are asking the right questions reach your site.