We believe that intelligent data analysis can reveal many surprising facts that can make a difference in your digital marketing. That said, the data has to be recorded, consistent, and trustworthy for meaningful analysis to occur. The trickiest part of marketing data can be not knowing what you don’t know. Our (un)Common analytics audits give you a clear understanding of your data.
The (un)Common Analytics audit examines:
- Implementation of your site’s analytics and tracking code(s)
- Profiles, views, and filters within your analytics account(s)
- Tracking for events, conversions, ecommerce, social media data, and any subdomains
- Proper usage of tags
- Reporting and dashboard setups
This audit ensures that all relevant data from your digital marketing activities is being tracked correctly so it’s accurate and consistent over time. Once you have data you can trust, surprising insights can occur.
“Having lots of data isn’t the problem; knowing which data matters is the problem. The analytics audit establishes a baseline of accurate, comprehensive, and well-presented data on digital marketing initiatives. This helps clients easily understand the results of their previous efforts as well as the ROI of the work we do with them.”
Connor Wrenn, SEO Manager