PPC: Increased Leads by 11800% at a 97% Lower CPL

Restructuring this paid media account to expand into a full-funnel approach and conducting continuous data-driven optimizations led to a dramatic 11800% (not a typo) increase in leads alongside an 97% decrease in cost-per-lead for this B2B manufacturer in the energy industry.

11800% increase in conversion volume
97% decrease in cost per lead
Challenge

This B2B manufacturer in the energy industry wanted more leads to its website but was running only one paid media campaign. How much difference could our approach make?

Our Approach
  • Quickly built and launched brand and non-brand campaigns for a full funnel approach 
  • Structured account according to best practices
  • Regular monitoring of account led to continuous optimizations to improve performance
Results

chart showing dramatic increase in leads and drop in cost-per-lead

Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.

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