PPC: Increased Conversion Volume 320% While Improving CPL
Restructuring this account, conducting continuous data-driven optimizations, and testing automated bidding led to a 320% increase in conversion volume alongside an 81% decrease in cost-per-lead for this nonprofit.
320% increase in conversion volume
81% decrease in cost per lead
52% increase in traffic volume to site
This nonprofit targeting students, teachers, and job seekers needed to increase conversions while decreasing their cost-per-lead. How could our data-driven, customized approach to paid media help them achieve more efficient and effective spending?
- Restructure account to best practices
- Continuous optimization driven by ongoing analyses & testing
- Automated bidding test to deliver higher results at a cost-effective CPL
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