PPC: Increased Conversion Volume 320% While Improving CPL

Restructuring this account, conducting continuous data-driven optimizations, and testing automated bidding led to a 320% increase in conversion volume alongside an 81% decrease in cost-per-lead for this nonprofit.

320% increase in conversion volume
81% decrease in cost per lead
52% increase in traffic volume to site
Challenge

This nonprofit targeting students, teachers, and job seekers needed to increase conversions while decreasing their cost-per-lead. How could our data-driven, customized approach to paid media help them achieve more efficient and effective spending?

Our Approach
  • Restructure account to best practices
  • Continuous optimization driven by ongoing analyses & testing
  • Automated bidding test to deliver higher results at a cost-effective CPL
Results

chart showing increased conversions and decreased CPL

Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.

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