PPC: Increased Revenue 124% while Growing New Customers 84%

Differentiating strategies and campaigns for new vs. returning users led to a 124% increase in new customer revenue for this B2C ecommerce company.

84% Increase in Revenue
51% Increase in Orders
22% Increase in Average Order Value

This e-commerce company wanted to grow revenue and new customer acquisition in a niche online retail space while maintaining a positive return. How could we help?

Our Approach
  • Dedicated strategies & campaigns for new vs. returning users – New customer revenue grew 124%
  • Optimized toward top-revenue driving channels
  • Programmatic & Social expansion/testing to drive retention and acquisition focused goals
  • Surpassed quarterly revenue goal by 20%

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