Paid Media Strategy Case Studies
Resolving tracking & lead quality visibility issues gave us data & insights to know what worked & what didn't for this B2B SaaS provider.
Restructuring this paid media account to expand into a full-funnel approach and conducting continuous data-driven optimizations led to a dramatic 11800% (not a typo) increase in leads alongside an 97% decrease in cost-per-lead for this B2B manufacturer in the energy industry.
Restructuring this account, conducting continuous data-driven optimizations, and testing automated bidding led to a 320% increase in conversion volume alongside an 81% decrease in cost-per-lead for this nonprofit.
Restructuring this account to focus on data, tracking, goals, efficiencies, and full-funnel marketing led to dramatic results, with more than 2X requests for information (RFIs) coming in at a lower cost/lead than the previous year.
We optimized this niche online retailer's campaigns toward top-returning areas and new customers, increasing YoY revenue, orders, and AOV.
Strategic testing of new channels and investments in content led to order and revenue increases year-over-year for this B2C client.
Increasing competition from Amazon made meeting revenue projections difficult for this company providing cost estimates to the construction industry - could we help close the gap?
Our data-driven focus on results helped turn around falling revenue and ROAS during COVID-19 for this luxury specialty provider.