Restructuring this paid media account to expand into a full-funnel approach and conducting continuous data-driven optimizations led to a dramatic 11800% (not a typo) increase in leads alongside an 97% decrease in cost-per-lead for this B2B manufacturer in the energy industry.
Restructuring this account, conducting continuous data-driven optimizations, and testing automated bidding led to a 320% increase in conversion volume alongside an 81% decrease in cost-per-lead for this nonprofit.
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