When a smart, customized backlinks strategy informs link-building, rankings and visibility can increase significantly. But when backlinks are suspect in any way, search engines are turned off and can penalize the site hosting the link and the site the link points to. Backlinks are still an important part of your site’s online presence, but spammy ones are worse than no backlinks at all. What’s the best way to proceed?

With a team that stays up-to-date with all new algorithm developments: guidelines, penalties, fixes, and adjustments. We’ll show you how to get organic backlinks that boost your site’s authority without endangering its standing with search engines.

We’ll show you:

• How to leverage your company’s existing assets and activities for beneficial backlinks
• How much damage a bad or unnatural backlink can do
• How to use backlinks as a competitive advantage