PPC: E-Commerce Company Achieved its Highest Revenue Quarter in First 3 Months
The (un)Common Logic PPC team helped this B2C e-commerce client gain a $378K increase in revenue and 40% increase in ROAS in just 3 months.
$378K Increase in revenue YoY
40% Increase in ROAS from October-December
-32% Decrease in CPO from October-December
Our team was tasked with helping this B2C e-commerce client boost revenue while maintaining a 300% ROAS. How can we help?
- Ensured alignment between keywords, ad, and landing page in Google and Microsoft
- Improve audience targeting for all paid activities
- Match Market testing & restructuring of Shopping/PMAX campaigns