PPC: Channel Optimizations Resulted in a 157% Increase in Revenue at a 147% Higher Return

This automotive B2C e-commerce company saw a significant increase in revenue at a higher return with help from (un)Common Logic's PPC team.

84% Increase in orders
44% Decrease in CPO
68% Increase in revenue YoY
  • Needed to scale revenue at efficient cost levels with no additional budget
  • Account is heavily affected by seasonality in Q1 though client needed to hit 4x return goals in March
Our Approach
  • Shifted budget to top performing areas within Google and Bing and paused lower revenue driving areas
  • Utilized top selling products to drive higher value order volume in account in separate campaigns to better control budget and revenue

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