PPC: Revised Account Structure Leads to 25% Lead Growth at 21% Lower Cost-Per-Lead

Implementing (un)Common Logic's best practices for account restructuring resulted in a significant uptick in lead generation for Spark Energy.

25% increase in enrollments
21% decrease in cost-per-enrollment
13% decrease in cost-per-click
  • Account structure focused on narrowly targeted offerings and geographic locations and did not support revised broader business needs
  • Fraudulent customer transactions required additional oversight
Our Approach
  • Restructure account to best practices with campaign segmented for location targeting and ongoing management
  • Expansion plans developed to ensure ongoing growth
  • Additional qualifiers added to lead submissions to filter out fraud

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