PPC: New CRM feedback Loop led to $207K Increase in Potential Revenue

(un)Common Logic's PPC team helped this B2B SaaS medical client see a $207K increase in potential revenue and 47% decrease in cost-per-lead.

$207K Increase in potential revenue quarter over quarter (QoQ)
47% Decline in cost-per-lead (CPL)
68% Increase in sales qualified leads (SQLs) QoQ

This B2B SaaS medical client wanted to increase quality and quantity of leads while identifying CPL target and Sales Qualified Lead generators. How can we help?

Our Approach
  • Identified MQL and SQL targets while improving CRM feedback loop through access to CRM system data
  • Used client’s CRM data to deliver effective and efficient optimizations driving to higher quality leads and lower CPL
  • Eliminated wasted spend and optimized towards high performing ads resulting in 217% increase in CVR and 68% increase in SQLs

Read more about our ppc management services and how our B2B SaaS marketing services they can help your business achieve your goals.

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