PPC: Increased SQL Volume by 260% while Decreasing CPL by 64% from Q2 to Q4
This B2B SaaS client experienced a significant increase in their SQL volume with the help of the (un)Common Logic PPC team.
260%
Increase in conversion volume
64%
Decrease in cost-per-lead
386%
Increase in ROI for 2022
Challenge
- Increasing results (quality leads) while decreasing CPL
- Nurturing the full traffic funnel
- Improving conversion tracking + lead quality
Our Approach
- Utilize multiple campaign types to target & capture full funnel
- Implement gated content for low barrier-to-entry lead capture
- Continuous optimization driven by ongoing analyses & testing
Results
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