PPC: Increased SQL Volume by 260% while Decreasing CPL by 64% from Q2 to Q4

This B2B SaaS client experienced a significant increase in their SQL volume with the help of the (un)Common Logic PPC team.

260% Increase in conversion volume
64% Decrease in cost-per-lead
386% Increase in ROI for 2022
  • Increasing results (quality leads) while decreasing CPL
  • Nurturing the full traffic funnel
  • Improving conversion tracking + lead quality
Our Approach
  • Utilize multiple campaign types to target & capture full funnel
  • Implement gated content for low barrier-to-entry lead capture
  • Continuous optimization driven by ongoing analyses & testing

Read more about our paid media marketing services and how they can help your business achieve your goals.