Cynthia Howlett

Cynthia Howlett

Marketing Manager

Cynthia Howlett applies her wide range of sales & marketing experience, from high tech to service businesses and large to small companies, to the strategy, processes, and tactics of marketing for (un)Common Logic.
What is your background?

Professionally, I've been a teacher, editor, customer service/inside sales representative for a financial consulting firm, outside sales representative for a textbook publisher, and a marketing manager for a major PC company (which doesn’t exist anymore), Big Six accounting firm (and then there were Four) & various entrepreneurs.

Personally, my biggest job has been as a mother – I have two wonderful almost-grown daughters. My family has been in Texas for more than 150 years but I was born in Ohio and have lived in five different states. I have an undergraduate degree in English literature from Duke University and a master's in education from Wake Forest University.

What are your responsibilities at (un)Common Logic?

Marketing, mostly: keeping our content fresh & website current; finding new leads through email, events & more; and helping manage and refine sales and marketing strategies, processes, and tactics.

What’s your favorite thing about working at (un)Common Logic?

Do I have to pick just one? OK: it’s the leadership/culture/team! This group truly walks the walk with regard to our company values & cares about each other, and while that starts at the top, it is embraced by all.

What’s the most challenging aspect of your job?

Using my time as efficiently and effectively as possible. There’s always more to do and only so many hours in the day!

What makes you (un)Common?

I started partner dancing in my mid-40s (no, I did not take ballet/tap/jazz as a girl – try learning how to spot a turn in your 40s!). It has become my hobby/passion/obsession & I participate in pro/am competitions with my instructor several times each year.

What's the story you love to tell or the trick you love to do at parties?

My mother was a physicist at NASA in the 1960s, focused on how nuclear power might work in a vacuum (i.e., using radioactive elements to power a rocket in space). She became pregnant with me while she was working there (this was WAY before OTC pregnancy tests were readily available) so if you think I’m a bit odd, just remember I was exposed to radioactivity in the womb!