What is your background?
Texas born and raised, I grew up in Dallas and moved to Austin in 2008. I hold a BA in Psychology from St. Edward’s University. Prior to joining (un)Common Logic, I worked at St. Edward’s as a research associate and supplemental instructor for general psychology. My previous research experience included designing experiments, and gathering and analyzing results in order to predict future actions. My background in quantitative research and interest in studying human behavior has led me to a career as a search engine analyst!
What are your responsibilities at (un)Common Logic?
As an Account Manager, I work with clients to understand their business and marketing goals, design strategies to meet (or exceed) those goals, and guide our analysts in the best ways to implement those strategies to meet (or exceed!) those goals.
What’s your favorite thing about working at (un)Common Logic?
I appreciate that (un)Common Logic encourages all employees to grow their understanding of online marketing. For example, every Tuesday morning, the team shares new information such as upcoming betas, upgrades, etc. This learning atmosphere helps me stay current with marketing trends and have well-rounded strategies.
What’s the most challenging aspect of your job?
One challenging aspect is brainstorming how to implement one optimization effort without affecting performance on a different metric. For me, the best approach is to narrow the scope of my metrics to identify the data that can help me reach specific advertising goals and access my optimization strategy based on these metrics. I enjoy investigating and finding where the biggest marketing opportunities exist.
What makes Austin special?
Austin has something special to offer to everyone. The overall environment is well-balanced between work and play, city and nature, technology and creativity. In Austin, one can enjoy a Mexican Martini while sitting next to a noble-prize physicist and a movie star!
Anything big happening this year outside of work?
I'll be climbing my second waterfall in the Pacific Northwest!
What makes you (un)Common?
Something that makes me feel special is my background in academic research. Prior to joining (un)Common Logic, I worked on designing experiments, crafting methods for measuring variables, applying for approval with Institutional Review Boards, collecting and analyzing data, then presenting findings across peer-reviewed conferences.
This professional experience under my belt has been uncommonly (see what I did there?) useful when helping our clients make decisions and set priorities across their digital marketing efforts. It’s rewarding to regularly apply and further hone skills I learned in former positions such as: working with numbers, valuing precision, and project planning.
What’s the biggest digital marketing change you think will occur by the end of 2018?
The impact of general consumer protection on search behavior as well as consumer engagement with paid adverting.