Director of Client Operations
What is your background?
I grew up in Austin before moving to Washington to get my B.S. in Business, later getting my MBA from St. Edward’s University. I’ve been working in digital marketing for over a decade, almost exclusively on the agency side. My expertise is in paid media and SEO, but I’ve led teams across almost every area of digital marketing.
What are your responsibilities at (un)Common Logic?
As Director of Client Operations, my job is to make sure that our team has the training and resources they need to deliver excellent results for our clients. I work primarily with our Small and Medium Sized team contributing through sales, operations, and product development.
What’s your favorite thing about working at (un)Common Logic?
This is a special place. I enjoy coming into work every day and I get to work with some of the smartest people I know. We have a culture built around performance and excellence. That means I am pushed every day to improve and add more value for our clients and my team.
What’s the most challenging aspect of your job?
My favorite thing about this role is that I get to contribute to the team in a bunch of different ways. One day I’m working on a client’s marketing strategy and the next I’m helping to build a new service offering or helping to implement new technology for our team. I never get bored, but I have to stay focused and organized to stay on track.
What are your favorite hobbies?
Well, I collect hobbies, so I have quite a few to list. Let’s see…. Hunting, fishing, camping, boating, kayaking, traveling and golf. Basically anything I can do outside. If I’m stuck at home I’m either woodworking or playing guitar. I try to do a lot of reading until it’s football season and then I’m watching the Longhorns play on Saturdays.
What makes Austin special?
Well, I am one of the few native Austinites around, so I’ve seen it change a lot over the last few decades. Despite the growth, Austin somehow maintains the same character it’s always had.
What makes you (un)Common?
I’ve lived through an earthquake, a tornado, and a hurricane. Waiting for a meteor.
What’s the biggest digital marketing change you think will occur this year?
I think the biggest shift in digital has been the ever-expanding advertising options in the digital space. When I first started in digital, if you wanted to drive leads or ecommerce sales, you were going to be utilizing paid search and maybe some display advertising. With the increase in social, our target audience is more segmented than ever. The biggest challenge is determining where your customers are spending their time online, and the most effective way to reach them. Today, that can mean developing a digital marketing strategy that uses multiple paid media channels along with a solid social and SEO strategy. It makes our job as marketers a lot more interesting!