Lindsey Black

Lindsey Black

Director of Marketing

As Director of Marketing, Lindsey leads the marketing team in planning and implementing the strategies and tactics that tell future clients just how (un)common our agency is!
What is your background?

Born and raised in cold & snowy Salt Lake City, UT, I attended Utah State University in cold(er) and snow(ier) Logan, earning a BS in geography. After a brief stint where I learned I did not have a passion for marketing wastewater treatment plant parts, I went back to school and earned my MEd. I went on to teach elementary school then college while growing my photography business. Everything came full circle when I returned to the world of marketing, this time digital. I headed up my own agency for 10 years before deciding I was ready for a new challenge. I wasn’t willing to give up working for myself for just anybody, though. It had to be something truly (un)Common to make me take the plunge. And here we are. (Oh, and in the middle of a global pandemic, I decided no more snow and moved my husband, 3 kids, and goldendoodle to the fabulous city of Austin). Outside of work, I love traveling, being surrounded by friends and family, lazy pool days, reading, cooking, and being on some beach, somewhere.

What are your responsibilities at (un)Common Logic?

I am responsible for marketing the marketing agency! I drive our internal marketing strategy both day-to-day and planning for future growth. I work closely with our product and sales teams to curate and deliver messaging to our potential clients through storytelling; my job is to convey our sincere belief that every business deserves to have a trusted digital marketing partner in their corner. We are the guide, the sage, and our job is to make every client the hero of the story.

What’s your favorite thing about working at (un)Common Logic?

The people, the culture, and the always-stocked bubbly waters!

Anything big happening this year outside of work?

My husband and I are celebrating our 20 year wedding anniversary with our first ever trip to Italy!

What’s the story you love to tell or the trick you love to do at parties?

The summer I turned 16 I joined a local traveling carnival. I don’t know what my parents were thinking. We were packed like sardines in Ford Econoline vans, driving overnight from town to town, getting in around 4 a.m. to set up. My tasks at age 15 were: building the Ferris wheel, filling in for the clown when he was sick, running the rigged games, and supervising young children as they rode around in tiny 4-wheelers. Needless to say, my own children are not allowed to ride the rides at carnivals: I know who put them together. To get paid, we went to the warehouse, entered through a side door, traveled down the stairs to the dark basement, then used a flashlight to rifle through a filing cabinet until you found your envelope of cash. You did not steal anyone else’s envelope. Carny Code.