Director of Client Operations
What is your background?
Please grab a seat and some sour patch kids (the far superior movie-attending treat).
My employment history is the curious tale of an evolving career in legislative policy to national broadcast media advertising, and now, (triumphantly!) search engine marketing. How, you ask? Upon graduation from Texas A&M University, I relocated to Washington, D.C., to work on The Hill for seven years. Over those seven years, I primarily worked on environmental and agricultural policy issues, in addition to managing appropriations requests for a bevy of clients seeking special project funding for community and state initiatives. While I truly loved the experience and gravitas of responsibility given to an early 20something, the political gridlock which so often happens in a fairly split Congress became quite disheartening.
I set off to conquer a new adventure and an accompanying career shift into the advertising industry in Manhattan. Over my seven years in NYC, I worked for Turner Broadcasting in a variety of roles, from managing client advertising portfolios across the TBS/TNT/truTV networks, to managing budgets and projections across the Cartoon Network/[adult swim] division of the company. We played as hard as we worked, and while I loved my time there and the upfront season perks of Jay-Z performing just for us employees (humble brag), the pull of family and Texas Sweet Texas lured me back home in August.
Despite my limited occupational exposure to digital media, the 360 team brought me in for a marathon round of interviews this past fall. I learned about their wonderful company culture and values, the expert-level staff they have across the SEM teams, the autonomy and level of responsibility given to their management teams, and I saw rainbows and unicorns after each interview. This, I might add, is a superior phenomenon in my book. I courted them with all the fervor of a hungry Texas girl at a BBQ, and wore a pair of rockstar sunglasses to one of the interviews to demonstrate just how serious of a rockstar employee I could one day be for the agency. The quirky humor alongside my varied media and client-facing roles helped me land my current role here as an Account Manager at (un)Common Logic. Noteworthy: 4 years in, I still see rainbows and unicorns.
What are your responsibilities at (un)Common Logic?
I am Director of Client Operations, a title I share with the awesome Elizabeth Crinejo. The majority of my time is focused on driving successful SEM performance strategies for my clients and developing my super-smart paid media & SEO team.
We strive to be true strategic partners to our clients, and achieving that status takes a deeper level of commitment. I make every effort to stay on top of emerging industry trends and campaign enhancements that will benefit my client’s specific business goals. Account performance is monitored at a granular level and new strategy is developed based upon what we see in the online marketplace. The day-to-day routine can vary based upon the presentations and meetings slated for the week.
Over the last few years, I’ve enjoyed presenting at conferences, including PPC Hero Conf in Philadelphia and Digital Summit Portland.
What’s your favorite thing about working at (un)Common Logic?
The people. They’re witty wizards, my very favorite kind of people. Everyone has an area of expertise, and there is a constant drive to conquer new technology and advance the team for the benefit of our clients.
What’s the most challenging aspect of your job?
It’s a good challenge: staying at the forefront of emerging platform and technology capabilities. To be truly skilled within this industry, you must continuously maintain your craft. There will always be new beta offerings and new interface updates to master.
Anything big happening this year outside of work?
I’m going on a sailing trip around Thailand! I’ll tell you all about it when I return.
What makes Austin special?
Tacos for breakfast/lunch/dinner/repeat. Outside of being a foodie haven, Austin maintains that perfect blend of nature alongside city-scape. The natural springs and trails which encircle downtown make for the best adult playground. You can easily wander into a live music venue and discover your new favorite band before the scouts from SXSW have to do it for you. Social gathering places tend to almost always have blended indoor/outdoor space under massive oak trees. The arts and culture scene is continuing to grow and it’s become such a magnet city for the creative and tech sector. And it is cheap! These are not New York City prices, folks. I’m an ATX recruiter, can you tell?
What makes you (un)Common?
I was the 1996 Texas Gatorfest Queen – it doesn’t get much more Southeast Texas than that!
What’s the biggest digital marketing change you think will occur by the end of 2018?
We will all be robots! On a more serious note, agencies are moving to machine learning as a means to scale profitability for their partners. We will continue to see an evolution in the way algorithms and search products leverage deep learning to improve results.