What is your background?
I was born and raised in Austin, TX. I completed my degree in applied mathematics at Texas State University. Then, looking for a data-driven career, I ended up back home in Austin at 360 Partners!
What are your responsibilities at (un)Common Logic?
As an SEM analyst, my responsibilities include analyzing data and creating effective strategies for paid search accounts.
What’s your favorite thing about working at (un)Common Logic?
The team environment. Everyone here is supportive of one another, and we are all working towards the same goal of creating great results for our clients, but also maintaining a great work environment.
What’s the most challenging aspect of your job?
Keeping up with all of the new trends in paid search is the biggest challenge for me. Being new to the industry, I am constantly learning new things, which is also a great aspect of this job/industry.
Anything big happening this year outside of work?
I moved into my first apartment!
What makes Austin special?
Austin is my hometown, I will always love this city! There are endless options as far as food (queso...), music, and nature that make this city really special.
What makes you (un)Common?
I was in a family band from ages 7-18 and went on mini-tours during the summer throughout those years.
What’s the biggest digital marketing change you think will occur by the end of 2018?
I think that mobile users will continue to rise in importance in 2018. Social media channels (Facebook, Instagram, Twitter) will also be impactful areas for digital marketing as mobile users continue to grow.