Senior Account Manager
What is your background?
I grew up in the Midwest and graduated from Indiana University’s Kelley School of Business with 2 majors, Marketing and International Business, and an Economics minor. I worked for a small marketing and advertising firm before I had a ‘quarter life’ crisis, when I turned 25, and moved to Austin, TX in 2008. I moved knowing only 2 people and not having a job lined up, everything worked out and I spent the first few years here working in sales in the construction industry.
I left sales and took a job as a product specialist within the electrical industry where I worked with electrical engineers on product specifications for industrial projects all over the country. I wanted to travel less so I left that position and took some time off to figure out what I wanted to do when I grew up, after a few months of relaxing (and reading a ton of books and researching just about every career imaginable) I realized I wanted a career in Digital Marketing. I found (un)Common Logic and I fell in love, luckily they liked me and offered a job as Account Manager.
What are your responsibilities at (un)Common Logic?
My responsibilities as an account manager are to determine account strategy, manage the day-to-day client relationship, and manage the activities to achieve strong, scaleable account performance to meet a client’s goals.
What’s your favorite thing about working at (un)Common Logic?
The people. I work with a very talented group of people with diverse backgrounds who make working here interesting, engaging, and fun. I also enjoy the clients and the wide range of strategic challenges each of them present and working to solve those challenges.
What’s the most challenging aspect of your job?
Staying current on the changes within the industry, it seems like there are new betas or 3rd party platforms coming out every day. It’s a challenge to make time for Industry learning and research but staying up-to-date makes you a better practitioner in the end.
Anything big happening this year outside of work?
I still have a few months to revel in my victory at last year's first official Chili Cook-off. Also, my husband and I bought a new house and we will be moving in July. We are going to rent our current house so we will also be landlords (which is slightly terrifying).
What makes Austin special?
I live here…just kidding! Barton Springs - I’ve lived here for 10 years and I still love going here to swim. I also love how active the city is, there is always something going on in this city.
What makes you (un)Common?
I can learn complex things quickly. Also, I don’t believe in abbreviations.
What’s the biggest digital marketing change you think will occur by the end of 2018?
There will continue to be conversations about attribution, creating attribution models that work with clients' business model/strategy, and how best to apply that model across a number of channels/platforms. Additionally, how to leverage attribution data to drive new marketing efforts that deliver excellence to our clients. This year will continue to focus on AI and tools that help optimize performance across channels.