What is your background?
I was born and raised in East Texas and attended The University of Texas at Tyler where I obtained my degree in Communications and Marketing. After working and living in Denver, CO for a few years after graduating, I was missing my home state and knew Austin was where I wanted to be. My professional background before joining (un)Common Logic is mostly in marketing analyst-type roles for E-commerce industries which include a luxury travel publication and a pet products startup!
What are your responsibilities at (un)Common Logic?
I am an SEM analyst and my responsibilities include monitoring accounts and analyzing data in order to create effective strategies to meet client goals.
What’s your favorite thing about working at (un)Common Logic?
My coworkers. It is a very team-oriented environment, and everyone is committed to excellence. Also sometimes people bring in their dogs, which is the greatest.
What’s the most challenging aspect of your job?
Every client is so different, and each has their own unique goals and challenges – trying to find the best way to meet those goals involves a lot of strategy and creativity, which keeps every day interesting.
Anything big happening this year outside of work?
I love to travel, and I have put travel on the back-burner for too long – I am looking forward to planning some big trips in the near future!
What makes Austin special?
Austin is a big city that feels like a small town – I have never been to a friendlier city. Everyone feels free to be themselves and let others do the same. I also love how much Austin cares about its outdoor recreation spaces – their commitment to the outdoors has made Austin one of the most beautiful cities in the country.
What’s the story you love to tell or the trick you love to do at parties?
I love to tell the story of how my parents met in the Peace Corps.