Director of Website Strategy & Optimization
What is your background?
My background is a combination of SEO and SEM management grounded primarily within a consultative setting. My range of experience includes high-profile international brands, as well as start-up e-commerce companies. No matter what type of company my clients have, my mission is the same: Develop a partnership with my clients centered on building their brand and impacting their bottom line.
What are your responsibilities at (un)Common Logic?
At (un)Common Logic, I have developed and grown our CRO offering for our clients. Developing strategies for improving user engagement online is a huge need for many businesses today, as it has the ability to significantly impact their bottom line. I joined (un)Common Logic because they believe the best way to accomplish this is through studying, crunching, and analyzing the metrics behind your strategy.
What’s your favorite thing about working at (un)Common Logic?
The thoughtfulness with which we approach marketing challenges. (un)Common Logic’ philosophy, “We do marketing with Excel not Photoshop,” is a motto that I buy into 100%. My clients’ companies are too important to make decisions without all of the facts. My goal is to analyze the facts and work with my clients to devise a strategy to make their brands stand out, increase their quality leads, and more importantly, convert those leads to ensure they hit the goals they’re aiming for.
What’s the most challenging aspect of your job?
The most challenging and, therefore, the most important part of my job is to become ingrained with the DNA of my clients’ companies. I believe the only way to help my clients reach their goals is to create a true partnership with them. What makes each company unique? What are my clients passionate about? What are my clients’ messages to their customers? What are my clients’ internal values, philosophies, and goals? My challenge whenever I take on any new client is to become an extension of their business. That mentality enables us to work together as partners to create unique strategies built specifically for them.
Anything big happening this year outside of work?
My world outside of (un)Common Logic currently revolves around my 1-year-old boy. I'm looking forward to hearing his first words this year.
What makes Austin special?
When I finished my master’s at the University of Texas in Austin and moved away to start my career, I always planned to come back to this city. Austin has the perfect mix of great weather (hate the snow), beautiful views, and an endless supply of entertainment. Whether I am out enjoying a nature trail or listening to live music at night, I always seem to have a good time here.
What makes you (un)Common?
Booker T. Washington once said, “Excellence is to do a common thing in an uncommon way.” I believe creativity is the fuel that drives ingenuity. Therefore, I strive to develop creative ways to do seemingly common tasks for our clients.
What’s the biggest digital marketing change you think will occur this year?
The biggest digital change last year was the new GDPR laws coming into effect. The potential ramifications for not only Europe but potentially the whole world for how we manage user data could have significant impact on how we develop our digital strategies moving forward.