Catherine Cantieri

Catherine Cantieri

Marketing Manager

Marketing Manager Catherine Cantieri joined (un)Common Logic in 2016 after a career spent in marketing and publishing, and quickly established herself as one of the top goofballs in the company. Catherine brings a combination of creativity, curiosity, and geekiness that's right at home at (un)Common Logic.
What is your background?

How far back do you want to go? My resume includes an internship at SPY magazine, five years as a graphic designer at a computer game company, a stint as a technical editor, two years as a newspaper wire editor, and a semi-regular gig teaching seminars on digital marketing. Plus a master’s in journalism from Columbia University and an MBA from the College of William and Mary (I love school).

What are your responsibilities at (un)Common Logic?

I’m essentially the marketing department: I develop strategies for marketing (un)Common Logic and then implement those strategies on every level. I’m the content creation team, the website maintenance team, the conference and events team, the graphic design consultant, and the resident WWE fan.

What’s your favorite thing about working at (un)Common Logic?

I know everyone says this, but it’s completely true: the people and the culture. I love that the culture at (un)Common Logic was developed very deliberately to foster an environment of collaboration, mutual respect and appreciation, honest communication, and constant learning. I also love the relaxed dress code; being comfortable at work is highly underrated.

What’s the most challenging aspect of your job?

Finding time to do everything! I have very high (some might say stupidly high) standards for my work here, and I want to make everything as close to perfect as possible. As you might expect, that can lead to some time crunches. I’m working on it. Slowly.

Anything big happening this year outside of work?

My husband & I went to a WWE Smackdown Live! show. We got to see Shinsuke Nakamura, Naomi, Charlotte, AJ Styles, Dolph Ziggler... [she continued naming wrestlers until everyone else in the room was asleep].

What makes Austin special?

Besides the regularly (and rightly) praised aspects of Austin like the food, outdoor activities, music scene, etc., I love the high-tech community here, the many colleges and universities that call Austin home, and the laid-back, keep-Austin-weird atmosphere. Which is good, because I utterly hate the hot weather.

What makes you (un)Common?

I’ve watched every episode of Mystery Science Theater 3000 (including the new season!), I have a brown belt in Muay Thai kickboxing, I joined a hip-hop dance squad at age 46, and I’m surprisingly strong. Invite me to your next dinner party!

What’s the biggest digital marketing change you think will occur by the end of 2018?

I'm extremely curious about how the EU General Data Protection Regulation (GDPR) will or won't be implemented in the U.S. The law went into its enforcement phase on May 25, but companies won't be audited or fined until mid-August, so I think things will get pretty interesting as the summer draws to a close.