Babafemi Akinkugbe

Babafemi Akinkugbe

Analytics Specialist

Babafemi's intense and clear-minded focus on using data to look at business problems is matched by his optimistic and helpful approach to solving them.
What is your background?

My background is in Marketing Analytics, BSc. Economics, Certificate in Information Technology, MSc. Information Systems with a concentration in Business Analytics (in-view).

What are your responsibilities at (un)Common Logic?

I help clients build, navigate, and understand their data. I also support the internal team as an analytics consultant troubleshooting various analytics issues.

What’s your favorite thing about working at (un)Common Logic?

The people. Intellectuals and an environment genuine in their search for excellence & growth drive relationships.

What’s the most challenging aspect of your job?

The ever-changing face of analytics and a need to stay active and current on industry-leading technologies that shape businesses.

Anything significant happening this year outside of work?

I got to experience the biggest-by-participation-Caribbean festival in North America, hosted in Toronto, Canada.

What makes Austin special?

The serenity of a country town morphed into big city aesthetics.

What makes you (un)Common?

My ability to connect with my clients on the more advanced and technical issues in their language.

What’s the story you love to tell or the trick you love to do at parties?

No tricks or jokes. I enjoy myself.