What is your background?
I was born and raised in Northern Virginia just outside of Washington D.C. I went to school at Christopher Newport University for Political Science, but decided to pursue Business studies in graduate school. I attend UVA for my masters in commerce and got a job with Oracle Corporation that brought me down to Austin. My experience at Oracle grew my interest in the ad-tech space and digital advertising. To use a pool analogy, Oracle was the springboard and (un)Common Logic was the deep end.
What are your responsibilities at (un)Common Logic?
I am an analyst working on multiple different accounts in education, consulting/lead gen, and retail. I have a specialization in display advertising optimization and strategy, but also work in search engine marketing.
What’s your favorite thing about working at (un)Common Logic?
In short, it’s the people! I’m lucky enough to work in a talented team of thoughtful, inquisitive, and down-to-earth professionals.
What’s the most challenging aspect of your job?
Anything big happening this year outside of work?
I’m probably going to pay an MD to direct high-intensity light energy into my eye-holes to correct my corneas and make it so I don’t have to wear these goggles anymore. (Translation: I’m probably gonna get Lasik.)
What makes Austin special?
I’m over 6’ tall which is statistically unusual and I have blue eyes/brown hair which you don’t see very often. Oh, wait, you meant the city? All the great stuff you can do outside!
What makes you (un)Common?
I think something that makes me (un) Common is that I’m an avid runner and marathoner! I haven’t done a tough mudder/spartan race/etc. yet, but they’ve always been interesting. Basically I’m up for any of those masochistic endurance challenges: I once planned to run a half-marathon, but then decided to run the whole thing!
What’s the biggest digital marketing change you think will occur by the end of 2018?
This trend is currently occurring but will continue indefinitely: automation. Ad vendors continue innovate new products that automate auction decisions and ad creative variations. This will only continue making its way to center stage.