PPC Social: Increased Followers More Than 5X in First 6 Months

Customized messaging, frequent testing, and highly segmented audience profiles led to significant increases in social media followers for this niche online newsletter.

5X Twitter followers
3X LinkedIn followers
4X YouTube subscribers
Challenge

Could we help this new niche online newsletter create its own category and build a significant social presence without historical data?

Our Approach
  • Frequent creative and audience testing
  • Highly segmented audience structure, combining high reach and high intent users
  • Customized messaging based on audiences
Results

chart showing increases in total followers over six months

Read more about our social paid media approach and experience or contact us to talk about your company’s digital marketing needs.

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