PPC Social: Increased Facebook Engagement 152% While Improving Efficiency
Expanding their account to drive informational content combined with iterative audience testing resulted in increased engagement and leads for volunteers for this nonprofit.
152% increase in views and engagement
30% increase in spend
48% decrease in cost-per-acquisition
This nonprofit wanted to increase awareness and engagement and recruit more volunteers – and do all of it inexpensively. Could paid social help achieve their goals?
- Expanded account to drive more high-funnel, informational content at lower CPCs
- Conducted iterative audience testing of target interest groups
- Evaluated Facebook performance against CRM data and adjusted as needed
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