PPC Social: Increased Facebook Engagement 152% While Improving Efficiency

Expanding their account to drive informational content combined with iterative audience testing resulted in increased engagement and leads for volunteers for this nonprofit.

152% increase in views and engagement
30% increase in spend
48% decrease in cost-per-acquisition

This nonprofit wanted to increase awareness and engagement and recruit more volunteers – and do all of it inexpensively. Could paid social help achieve their goals?

Our Approach
  • Expanded account to drive more high-funnel, informational content at lower CPCs
  • Conducted iterative audience testing of target interest groups
  • Evaluated Facebook performance against CRM data and adjusted as needed

Read more about our social paid media approach and experience or contact us to talk about your company’s digital marketing needs.

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