Paid Media Strategy Archives | (un)Common Logic

How Quality Score Can Reduce Cost Per Click and Increase Return on Ad Spend

February 19, 2019

Why Paid Media Should Be Part of Your Lead Nurturing Strategy

February 7, 2019

Google Offers to Manage Your Ad Campaigns. Should You Take Them Up on It?

January 31, 2019

What Does the Latest Bing-Yahoo Ads Deal Mean for Paid Search?

January 29, 2019

When PPC Automation Goes Wrong: Why Human Intervention in Paid Media Management Still Matters

January 22, 2019

(un)Common Paid Search: The First 90 Days

January 15, 2019

Does Paid Search Work for B2B? Maybe

January 10, 2019

Account Structure: The Secret Weapon for Paid Search

January 8, 2019

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Google Ads Policy Update pre-GDPR

April 10, 2018

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