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PPC: Increased Leads 22x Over One Year for Wholesale Auto Dealer Platform
PPC: Increased Leads 22x Over One Year for Wholesale Auto Dealer Platform
Custom user messaging & audience-specific targeting combined with continuous data-driven expansion led to 22X more leads for this B2B client.
54%
conversion rate gain
22X
increased leads
63%
decrease in cost-per-lead
Challenge
This emergent B2B market had minimal data or insights into the competitive landscape. Could we use paid media to generate leads for this wholesale auto dealer platform?
Our Approach
- Create custom user messaging and audience-specific targeting
- Conquest competitors to dominate the market
- Continuously expand using ongoing data-driven research and testing
Results
Seasonality is a factor with this client, with December and January performing best throughout the year.
Read more about our approach to digital paid media and client successes or contact us to talk about your company’s digital marketing needs.