PPC: Increased Leads 22x Over One Year for Wholesale Auto Dealer Platform
Custom user messaging & audience-specific targeting combined with continuous data-driven expansion led to 22X more leads for this B2B client.
This emergent B2B market had minimal data or insights into the competitive landscape. Could we use paid media to generate leads for this wholesale auto dealer platform?
- Create custom user messaging and audience-specific targeting
- Conquest competitors to dominate the market
- Continuously expand using ongoing data-driven research and testing
Seasonality is a factor with this client, with December and January performing best throughout the year.