PPC: Increased Shopping Revenue by $800K at a Stable ROAS
Active and ongoing management of this ecommerce shopping campaigns led to an $800K revenue increase at a stable ROAS.
In an increasingly competitive landscape with Google algorithm changes negatively impacting search results, could we use shopping to increase this ecommerce company’s revenue?
- Restructured account to focus on driving ROI
- Optimized shopping feed & launched dynamic pricing
- Continuously analyzing query data to direct traffic to best performing products
Active and ongoing management also included making shopping products more prominent on the page, adding a light box for price comparisons, and other responses to Google’s shopping feed requirements.