PPC: Increased Shopping Revenue by $800K at a Stable ROAS

Active and ongoing management of this ecommerce shopping campaigns led to an $800K revenue increase at a stable ROAS.

132% revenue increase
160% increase in orders
1.7% decrease in ROAS
Challenge

In an increasingly competitive landscape with Google algorithm changes negatively impacting search results, could we use shopping to increase this ecommerce company’s revenue?

Our Approach
  • Restructured account to focus on driving ROI
  • Optimized shopping feed & launched dynamic pricing
  • Continuously analyzing query data to direct traffic to best performing products
Results


Active and ongoing management also included making shopping products more prominent on the page, adding a light box for price comparisons, and other responses to Google’s shopping feed requirements.

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