why we're uncommon / Case Studies / PPC: Increased Shopping Revenue by $800K at a Stable ROAS
PPC: Increased Shopping Revenue by $800K at a Stable ROAS
Active and ongoing management of this ecommerce shopping campaigns led to an $800K revenue increase at a stable ROAS.
132% revenue increase
160% increase in orders
1.7% decrease in ROAS
In an increasingly competitive landscape with Google algorithm changes negatively impacting search results, could we use shopping to increase this ecommerce company’s revenue?
- Restructured account to focus on driving ROI
- Optimized shopping feed & launched dynamic pricing
- Continuously analyzing query data to direct traffic to best performing products
Active and ongoing management also included making shopping products more prominent on the page, adding a light box for price comparisons, and other responses to Google’s shopping feed requirements.
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