PPC Social: Increased Leads 29X Month over Month Through Social Lead Gen Testing

Using a highly segmented audience structure and lead generation campaigns led to 29X leads month-over-month for this B2B ecommerce software company.

29X leads
95% decrease in cost-per-lead
200% MQLs
Challenge

Could our SaaS B2B marketing services help this ecommerce software provider in a highly competitive market using paid social to generate B2B leads?

Our Approach
  • Multi-channel testing in search, display and social
  • Lead generation campaign types used for social
  • Highly segmented audience structure
  • Targeted high reach and high intent users
Results

chart showing leads cpl mom for social lead gen

Read more about our social paid media approach and experience or contact us to talk about your company’s digital marketing needs.

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