PPC Social: Increased Leads 29X Month over Month Through Social Lead Gen Testing

Using a highly segmented audience structure and lead generation campaigns led to 29X leads month-over-month for this B2B ecommerce software company.

28X leads
95% decrease in cost-per-lead
200% MQLs
Challenge

Could we help this ecommerce software provider in a highly competitive market use paid social to generate B2B leads?

Our Approach
  • Multi-channel testing in search, display and social
  • Lead generation campaign types used for social
  • Highly segmented audience structure
  • Targeted high reach and high intent users
Results

chart showing leads cpl mom for social lead gen

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