PPC Social: Increased Facebook Revenue 3X at a Positive Return
A return-based account strategy and using custom audiences led to a successful Facebook expansion for this B2C ecommerce company.
Could we help this ecommerce company use paid social to scale in Facebook, even though previous efforts had not before achieved a positive return?
- Return-based account management strategy
- Custom audience segments and testing
- Facebook channel expansion driven by ongoing, data-driven research and testing
Facebook orders went from 218 in 1Q20 to 797 in 1Q21 (ads were paused in 3Q20).