PPC Social: Increased Facebook Revenue 3X at a Positive Return

A return-based account strategy and using custom audiences led to a successful Facebook expansion for this B2C ecommerce company.

3X increase in revenue
2.6X increase in orders
92% ROAS lift
Challenge

Could we help this ecommerce company use paid social to scale in Facebook, even though previous efforts had not before achieved a positive return?

Our Approach
  • Return-based account management strategy
  • Custom audience segments and testing
  • Facebook channel expansion driven by ongoing, data-driven research and testing
Results

chart showing increase in revenue at a positive roas
Facebook orders went from 218 in 1Q20 to 797 in 1Q21 (ads were paused in 3Q20).

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