Sofia Iwobi

Sofia Iwobi

CRO Analyst

Sofia Iwobi joined our team as an SEO Analyst in 2017, but her fascination with user behavior and the power of incremental improvements brought her to our CRO team, led by Josh Cuttill. Sofia brings her no-nonsense approach, easy laughter, and seriously impressive basketball skills to (un)Common Logic.
What is your background?

I just moved from Burlington, VT after having lived there the past 11 years. I attended the University of Vermont and played for the Women’s Basketball team (Go Cats Go!). In the past I’ve done web and graphic design, basketball coaching, managing paid search campaigns, and SEO.

What are your responsibilities at (un)Common Logic?

I started off first in the SEO world and then transitioned over to CRO (Conversion Rate Optimization). I work to improve the conversion rate of our clients' sites by analyzing data, making hypotheses on opportunities for improvement, and performing different A/B tests.

What’s your favorite thing about working at (un)Common Logic?

The supportive and empowering environment. There are smart, kind and driven individuals that are looking for ways to propel the company forward.

What’s the most challenging aspect of your job?

Bringing an idea to life can be tricky at times. Doing a mock-up of how we’d like to execute an experiment is one thing; getting it designed and working can be time-consuming.

Anything big happening this year outside of work?

I got to celebrate turning another year older with my "birthday twin" in person for the first time since 3rd grade.

What makes Austin special?

Being a big fan biking and nature, the ability to be outside and bike pretty much all year round is great.

What makes you (un)Common?

Let’s see… I was born in a city whose name I share to a Bulgarian mother and Nigerian father, lived in a hippie community in Iowa, practically live on a bike, opened many doors in life with my skills and love for basketball, can do an ollie on a skateboard, and enjoy playing Girl Scout songs on the saxophone.

What’s the biggest digital marketing change you think will occur by the end of 2018?

Marketing to users that are doing their browsing and searching via voice searches (aka Siri, Alexa, etc.).