Senior Digital Marketing Analyst
What is your background?
I was born and raised in Houston, TX and attended Texas A&M University (Gig ‘Em Ags!), where I studied Marketing Analytics and Consulting with a minor in Sports & Fitness Management. Post-graduation, I decided to travel the world for a bit. So, I packed my bags and landed in a small country where the hobbits live… New Zealand! It was there I conquered all my fears (such as sky diving and cliff jumping - though I cannot swim), but it was also there where I asked myself the scariest question one could ask: what’s next? I knew I wanted to make my mark in the world of marketing. That’s when I found (un)Common Logic and honestly, it was a match made in heaven. As soon as I met the team I knew this was where I was supposed to be, and this was the beginning of a new crazy-fun adventure.
What are your responsibilities at (un)Common Logic?
I work with our team on various accounts in different industries. We start with the goals of the business and work our digital marketing magic to make their business dreams come true! My day-to-day work involves monitoring account performance, conducting analyses, making optimizations, and executing strategy.
What's your favorite thing about working at (un)Common Logic?
The people! (un)Common Logic is truly uncommon. It fosters such a free and diverse environment. Everyone brings something different and unique to the table. Someone on the team once said, “put the team all together in a room with nothing and we would never get bored.” The other side to that is it’s an impossible task to get through a team meeting without a single laugh!
What's the most challenging aspect of your job?
The most challenging aspect also happens to be what makes the job so interesting! Being that it is ever-changing. You are always learning something new every day.
What makes Austin special?
Austin definitely has the best of both worlds. If you’re like me who loves the quirky/fun city life, but also loves to escape into nature, then it’s an ideal fit. It is a hub for foodies, animal lovers, festival go-ers, and river soakers. The people are laid back, genuinely happy, and friendly! It was weird at first…but keep Austin weird! I get it now.
What makes you (un)Common?
My taste in music! I am a bit of an old soul if you will. I am talking Lynyrd Skynyrd, Bill Withers, The Beatles, Led Zeppelin, and Earth, Wind & Fire. Oh, and I am also deathly afraid of holes. Seriously.