Yes! Here are a few ecommerce & paid media case studies you can explore:

• PPC: 2-Year Diversification Strategy for E-Commerce
• PPC: Strategic Testing & Channel Diversification Led to 160% Increase in Orders YoY
• CRO: Mobile-First Design Resulted in 70% Increase in Orders
• PPC: Channel Optimizations Drove +157% Revenue at +147% Higher Return
• PPC: E-Commerce Company Hit Highest Revenue Quarter in First 3 Months
• PPC: Increased Revenue 124% While Growing New Customers 84%
• PPC Social: Increased Facebook Revenue 3X at a Positive Return
• PPC: Increased Revenue 137% and ROAS 102% for E-commerce Company
• PPC: Nine-Year Partnership Resulted in 35X Revenue Growth at More Efficient ROAS
• PPC: Increased Shopping Revenue by $800K at a Stable ROAS
• PPC: Improved ROAS Through Keyword Management
• PPC: Grew Unique Users Through Display Frequency Cap Testing

• Click-Through Rate (CTR)

  • Share of impressions that become clicks.
  • Indicates ad/message relevance.

• Cost Per Click (CPC)

  • What you pay for each click.
  • Guides bidding and budget efficiency.

• Conversion Rate (CVR)

  • % of clicks that complete a desired action.
  • Reflects landing page and offer effectiveness.

• Cost Per Acquisition (CPA)

  • Average cost to acquire a customer/order.
  • Core profitability indicator.

• Return on Ad Spend (ROAS)

  • Revenue generated per ad dollar.
  • Overall efficiency and scaling signal.

• Impressions

  • How often your ads are shown.
  • Useful for reach/awareness tracking.

• Average Order Value (AOV)

  • Average revenue per transaction.
  • Pairs with CVR/ROAS for revenue lift.

• Customer Acquisition Cost (CAC)

  • Total cost to win a customer (across channels).
  • Benchmarks channel and mix efficiency.

• Lifetime Value (LTV)

  • Projected long-term revenue per customer.
  • Sets sustainable CAC/CPA targets.

Ecommerce PPC consultants plan, launch, and optimize paid advertising for online retailers. They translate business goals into campaign strategy, handle platforms like Google Ads, Microsoft, and paid social, and use data to improve traffic quality, conversion rate, and revenue while controlling cost.

Expertise & Experience

• Specialized knowledge of search, shopping, and social ad platforms.
• Proven playbooks tailored for ecommerce growth.

Cost Efficiency

• Optimized spend to reduce waste and improve ROI.
• Bid strategies that balance volume and profitability.

Time Savings

• Free your team to focus on product, CX, and ops.
• Faster campaign setup and iteration.

Performance & Tools

• Data-driven decisions and ongoing testing.
• Access to advanced tooling and experimentation.

Reporting & Scale

• Transparent reporting tied to business KPIs.
• Scalable programs as budgets and catalogs grow.

• They blend consumer psychology with quantitative analysis to craft high-intent messaging.
• They’re fluent in analytics stacks and diagnostics (tracking, attribution, feed health).
• They anticipate seasonality and market shifts, not just react to them.
• They manage complex project workflows across creative, dev, and merchandising.

• What ecommerce verticals and AOV ranges have you scaled?
• Walk us through your campaign structure for Search/Shopping/PMAX.
• How do you approach keyword research and negative keyword hygiene?
• What KPIs do you prioritize (ROAS, MER, LTV:CAC) and why?
• Show a sample report—how do insights translate to next actions?
• How do you test creatives, offers, and landing pages?
• What’s your communication cadence and escalation path?
• Explain your pricing model and contract terms.

• Relevant track record: success with similar catalogs, margins, and AOVs.
• Strategy clarity: how they’ll structure, test, and scale for your goals.
• Budget stewardship: allocation by channel, campaign, and incrementality.
• Communication: clear updates, proactive recommendations, and transparency.
• Fit & terms: pricing, scope, ownership, and exit provisions.

• Overpromising: guarantees of instant results without a test plan.
• Shallow reporting: no actionable insights tied to KPIs.
• Poor communication: slow updates or unclear ownership.
• No testing discipline: lack of A/B frameworks across ads and LPs.
• Neglecting mobile & UX: traffic won’t convert on weak pages.
• Budget mismanagement: spend without incrementality or guardrails.
• Policy risks: non-compliance leading to disapprovals/suspensions.

There are many ecommerce-focused PPC agencies in the market; searches often surface firms like WebFX and OuterBox, among others. We encourage prospects to compare approach, transparency, and proven results.

• Ecommerce retailers (apparel, home, electronics, lifestyle)
• B2B ecommerce and wholesale
• Consumer goods & CPG
• Subscription/D2C boxes and SaaS checkout funnels
• Healthcare & wellness (compliant categories)
• Education & e-learning
• Financial services & fintech
• Travel & hospitality
• Automotive (parts, accessories)
• Real estate (lead gen, rentals)

• Weeks 1–2: discovery, strategy, tracking, feed, and account setup.
• Weeks 3–6: launch & data gathering; quick fixes and early optimizations.
• Months 2–3: structured testing (keywords, creatives, audiences, LPs); steadier gains.
• Months 3–6: scale winners, expand channels, improve MER/ROAS stability.
• 6+ months: compounding learnings, seasonality plays, incremental growth.

Timelines vary by competition, catalog size, margins, and starting account health.

• Monthly management fee (flat retainer for scope/complexity).
• % of ad spend (commonly 10–20%), sometimes with floors/ceilings.
• Setup/onboarding fees (tracking, feeds, audits, migrations).
• Project-based add-ons (LPs, creative, analytics, modeling).
• Hybrid (retainer + % spend) aligned to growth and service level.

• Systematic creative testing mapped to funnel stages and personas.
• Query sculpting with negatives to protect brand and improve PMAX/Search.
• Feed enrichment (titles, attributes, promos) to lift Shopping CTR/CVR.
• First-party audience loops (LTV tiers, churn win-backs, VIPs).
• Post-click optimization (mobile UX, offers, CRO experiments).
• Always-on remarketing sequenced by recency and product intent.

We pair daily monitoring with proactive tests and tight tracking to maximize ROI.

Do’s

1. Research keywords thoroughly: mix of exact/phrase/long-tail; refine often.

2. Write compelling ad copy: clear USP + strong CTA; A/B test continuously.

3. Use negative keywords: protect budget and improve intent quality.

4. Optimize landing pages: fast, mobile-first, message-matched, conversion-focused.

5. Monitor & analyze: track CTR, CVR, CPA, ROAS; act on insights.

Don’ts

1. Don’t “set and forget”: markets move—iterate weekly (at least).

2. Don’t ignore mobile: most clicks are mobile; UX must be seamless.

3. Don’t rely only on broad match: it can waste budget fast.

4. Don’t skip ad extensions: sitelinks/callouts/snippets boost CTR.

5. Don’t neglect Quality Score: relevance + UX lowers CPC and lifts rank.

Keyword targeting & bidding: still core for capturing active intent efficiently.

Dynamic Search Ads (DSA): fills query gaps and surfaces new keyword themes.

Shopping/PLAs: high-intent, visual ads that convert with strong feeds.

Ad extensions: enrich ads, improve CTR, and occupy more SERP real estate.

Smart/automated bidding: scales decisions across auctions for conversion goals.

Audience targeting: segments by behavior/demographics to personalize offers.

A/B testing: iterative gains across ads and landing pages compound results.

Mobile optimization: critical given mobile-heavy traffic patterns.

We start with Google to establish a strong baseline, then evaluate expansion to Microsoft, Meta, TikTok, Amazon, and programmatic—based on your unit economics, audience, and competitive landscape. As we scale, we add creative testing, feed enrichment, and deeper analytics to sustain momentum.

• AI/ML for bidding, creative, and predictive audiences.
• Automation across campaign management and reporting.
• Video & short-form growth for engagement and discovery.
• Privacy-aware measurement and consent-driven data practices.
• Cross-channel orchestration (search + social + programmatic).
• First-party data powering targeting and LTV optimization.

• Untamed broad match without negatives and guardrails.
• Overbidding on vanity terms that don’t convert profitably.
• Ignoring negative keywords and search term pruning.
• Weak ad copy that hurts CTR and Quality Score.
• Poor landing pages (slow, mismatched, hard to convert).
• Skipping extensions that improve relevance and CTR.
• Neglecting mobile UX and page speed.
• “Set and forget” management without ongoing optimization.

Combine engaging content (product education, UGC, tutorials) with precise paid targeting and shoppable experiences. Layer in influencer partnerships, community engagement, and retargeting to move users from discovery to purchase. Use analytics and A/B tests to refine creative, offers, and audiences across platforms.

We manage ad spend like it’s our own—prioritizing profitability, transparency, and responsiveness. Instead of over-relying on automation, we combine granular analysis, hands-on optimizations, and clear reporting with the right tech to move real business KPIs.

Yes—PPC drives immediate demand, but SEO compounds sustainable, non-paid traffic, improves UX, and strengthens brand authority. Using both together unlocks shared insights (keywords, content, offers) and reduces dependency on paid channels over time. Learn more about our ecommerce SEO services.

1. Actionable insights—not just data.
2. Radical transparency: we communicate wins and challenges with a plan.
3. Retention & partner status: long-term client relationships and recognition as a Google Premier Partner (Top 3%).
4. Award-winning culture: stable teams that know your business.
5. Proven outcomes: dozens of published case studies.

Explore a few here:

• 2-Year Diversification Strategy
• +160% Orders YoY via Channel Diversification
• CRO: Mobile-First Design +70% Orders
• 35X Revenue Growth Over 9 Years