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PPC: Grew Unique Users Through Display Frequency Cap Testing
Targeting unique users and using frequency cap testing in display led to the efficient acquisition of new customers for this ecommerce company.
2X unique reach
2X unique user rate
4% increase in revenue
This ecommerce company wanted to efficiently acquire new customers in an increasingly competitive environment – how could display best be used to achieve their goals?
- Drove new customer growth by targeting unique users specifically
- Developed frequency strategy to minimize risk and cost of overexposing users to ads
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