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PPC Campaign: Increased Demo Requests 143% Within First 3 Months
PPC Campaign: Increased Demo Requests 143% Within First 3 Months
Applying our data-driven paid media strategy quickly increased leads and conversion rate while reducing cost-per-lead for this SaaS client.
143%
increased leads
862%
increased conversion rate
6%
decreased CPL
Challenge
Previously, broad targeting led to poor lead volume and quality as well as too much raw data without strategic insights.
Our Approach
- Comprehensive keyword research to align with user queries & pain points
- Implemented regular & scheduled optimizations to improve overall performance
- Weekly report with granular insights for product manager
Results
November through January are very slow months for this client; otherwise seasonality is not at play.
Read more about our approach to paid media ads and client successes or contact us to talk about your B2B SaaS marketing needs.