PPC: Increased Demo Requests 143% Within First 3 Months

Applying our data-driven paid media strategy quickly increased leads and conversion rate while reducing cost-per-lead for this SaaS client.

143% increased leads
862% increased conversion rate
6% decreased CPL
Challenge

Previously, broad targeting led to poor lead volume and quality as well as too much raw data without strategic insights. 

Our Approach
  • Comprehensive keyword research to align with user queries & pain points
  • Implemented regular & scheduled optimizations to improve overall performance
  • Weekly report with granular insights for product manager
Results

November through January are very slow months for this client; otherwise seasonality is not at play. 

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