CRO: Mobile-First Design Resulted in 70% Increase in Orders
Our CRO team's mobile-first design implementation resulted in a 70% increase in orders placed for this B2C ecommerce company.
32% Increase in time spent on website
21% Increase in pages per session
166% Increase in goal tracking
This B2C ecommerce company had high traffic but low conversions on their website. How could we help them communicate the purpose of their product to visitors?
- Homepage elements negatively impacted page speed and path towards conversions
- (1) Minimal information above the fold, hard to read CTA’s (2) missing product intro (3) No testimonials or social proof (4) Large images requiring heavier scrolling
- Redesigning for the mobile user removed barriers towards smoother web experience
- (1) Expanded navigation (2) Higher contrast CTA (3) Smaller images, rotating hero (4)Testimonials higher up on page
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